I’ve always been interested in the workings of small business. I can track it back to when I was seven years old. I saved all of my Halloween candy for 2 weeks until the family reunion. I set up a table and sold my candy to family who I hadn’t seen since the last reunion a year before. I’ve had more schooling since then. For four years prior to starting my own business, I was fortunate to work for two successful small businesses in the creative industry. The experience I gained as a manager and designer prepared me and motivated me to start something of my own.
What is the nature of your business? What kind of product/service do you provide?
My graphic design business is divided into two parts: corporate & small business design and custom designed invitations for special occasions.
Leslie Lewis Sigler Design specializes in print design for corporate and small businesses. I design identities and logos, branding, personal and business stationery, brochure and collateral design, promotional material, menus and more.
Lilly Louise Custom Design specializes in design for special occasions such as wedding invitations, baby announcements, party invitations, personal stationery and designs for any other even you can dream up.
I handle projects from start to finish—from concept to printing and delivery. I approach all projects with the utmost attention to detail, craft, budget and timeliness.
Why do you love what you do?
Design is a language. I enjoy working one-on-one with a client to discover what they like or what they’re trying to say and translating it through design. I love the design process, from start to finish, revisions and all! Ultimately I love seeing a client experience the final piece.
How long have you been in business for yourself?
I have been an artist since birth. I studied design for five years and have been working in creative firms for four years. I became a freelance designer in August 2008 and launched Lilly Louise in March 2009.
How do you attract clients?
I have two websites that feature samples of my work for each of my respective businesses. I also advertise my custom design work on theKnot.com. But overall I find that most of my business comes by word of mouth from happy clients.
Share any information that helps to further describe your business including any publications, awards you have received or shows in which you have participated.
My work has been published in the book 1000 Handmade Greetings: Creative Cards and Clever Correspondence.
Contact info
Leslie Lewis Sigler Design
805.687.9414
http://www.leslie-lewis.com/
leslie@leslie-lewis.com
Lilly Louise: Custom Design for Reasons to Celebrate
805.687.9414
http://www.lilly-louise.com/
http://www.lilly-louise.blogspot.com/
leslie@lilly-louise.com
All work copyright, Leslie Lewis Sigler
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